Case study on vodafone Example | Topics and Well Written Essays - 750 words

On vodafone - Case Study Example This constitutes what is known as diversification, a strategy for business growth through starting up or acquiring businesses outside the firm’s current products or markets (Kotler and Armstrong, 2010). This strategy has significantly paid off for Vodafone. It has managed to gain competitive advantage and has also managed to expand in different global markets. There are many advantages that can be derived by the company through diversification. It is in a better position to attract many customers and it can also customize the products and services offered to suit the different needs of the customers. In the event that I am the CEO of Vodafone, I think I would need to focus on differentiation in order to create supreme customer value in the products and services it offers. Differentiated products are unique and they are often seen as valuable by the customers. The other advantage of differentiation is that the products offered are outstanding and they can be hardly imitated by the other competitors. This strategy has been adopted by other successful companies in the telecommunications industry such as Apple. This company has gained a large market share through its innovative and differentiated products such as the iPod and its iPhone. These products are unique and they have superior value which appeals to the interests of the targeted customers. The company can also be in a position to charge premium prices for the products that are differentiated. This can also help the company to gain competitive advantage over the other players in the same industry. 4. The potential threat facing Vodafone is related to the aspect of competition. It has been observed that the deregulation of the mobile telecommunications industry has enabled the other players to enter into the market. This has seen a significant rise in the number of players intending to operate in